This year marks the 25th edition of the Salon International de la Haute Horlogerie — otherwise known to watch lovers as the SIHH. It is the first watch exhibition of the year and the most luxurious. The by-invitation-only exhibit is held at the Geneva Pal Expo space where 16 top luxury watch brands showcase their newest timepieces. Those watches, which are destined to make headlines this year and to grace wrists around the world, have taken years to develop.
Among the 16 prestigious brands that exhibit in Geneva are the Richemont Group brands (A. Lange & Sohne, Baume & Mercier, Cartier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Ralph Lauren, Roger Dubuis, Van Cleef & Arpels, Vacheron Constantin), as well as independent brands Audemars Piguet, Greubel-Forsey, Richard Mille and Parmigiani Fleurier. The show is a very exciting time for us, as some brands will set world records, while others will offer new visions and affiliations. Each establishes a stunning exhibition space with a key theme that underscores its newest inventions.
While we may not carry all of these brands in our store, the SIHH is the show that sets the pace for the entire year, and so it is a monumental event. We will be bringing you news from the brands we carry, as well as highlights from this exciting international watch show.