Easily one of the biggest watch trends spotted at Baselworld this year was the influence of car design and technology. Many brands unveiled watches that had some auto inspiration, whether it be a design detail or an outright auto partnership.
The love affair between cars and watches has been going on almost since the dawn of wristwatches and of automobiles back in the early 20th century. The synergies of precision timing, excellence and even high-tech materials and design make this a perfect match. While some watch brands offer designs that incorporate carbon fiber dials, rubber straps and bold racing colors, other brands form alliances with drivers, particular races and even racing teams — and then create watches in their honor.
Rolex, for instance, has almost become synonymous with the name Daytona, as has been intricately involved in endurance racing. The company sponsors the Rolex 24 at Daytona and is responsible for timing Le Mans and more. Endurance racing is one of the most grueling disciplines in motor sports thanks to the straight 24-hour, non-stop, top-speed battle. Rolex was spotted on the wrists of drivers at the Daytona speedway decades ago — and by the 1960s and 1970s the watch and the brand had become so entrenched in the auto sports world that it made sense to become the official timekeeper of certain Daytona races, such as the Rolex 24 at Daytona.
That said, the watch that is most identifiable with such racing — and with motorsports in general — is easily the Rolex Cosmograph Daytona. This high-performance watch is a marvel of mechanical engineering designed to deliver the highest degree of precision and reliability. The watch is built with a vertical clutch system that engages the chronograph function. It is built using Rolex's proprietary Cerachrom high-tech ceramic for the bezel, and features a host of different accents that draw the eye to the watch. We have a beautiful collection of Rolex Cosmography Daytona watches that may rev your engines. Make a pit stop here anytime.
Another brand that has taken the car and watch relationship to new heights is Breitling. For more than a decade now, this brand has worked side-by-side with Bentley, creating Bentley by Breitling watches with auto-inspired dial colors, straps and more. These high-precision watches underscore the brand's commitment to not just aviation, but also land sports.
Similarly, IWC has created a partnership with racing and with the world of vintage cars. The Swiss watch brand is a partner of Mercedes-AMG Petronas F1 racing team, and driver Lewis Hamilton is an IWC brand ambassador. Because IWC has been a partner with Mercedes-AMG since 2004, when the auto brand got involved with F1 racing, IWC naturally signed on, as well. The two partner brands have a host of synergies, so as Mercedes-AMG celebrates its 50th anniversary, IWC is right there. The brand's newly released Ingenieur Chronograph Sport Edition “50th Anniversary of Mercedes-AMG" is a 44mm titanium watch with an in-house-made self-winding chronograph. Additionally, IWC is unveiling another new watch this month at GoodWood, where it is the official timing partner of the Members Meeting.